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# Preferred Homes

Affordable, Extra Care Housing

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## Posts

- [Preferred Homes’ third scheme Gilbert House completed in Hucknall](https://preferredhomes.co.uk/preferred-homes-third-scheme-gilbert-house-completed-in-hucknall/) - A new development of 73 affordable apartments has been completed in Hucknall and is set to welcome its first residents later this year.Gilbert House has been completed by Midlands-based Deeley Construction in partnership with Preferred Homes, a leading provider of extra care housing.The £15.9 million scheme on Watnall Road features 66 one-bedroom and seven two-bedroom
- [Preferred Homes ramps up extra care pipeline with four new schemes](https://preferredhomes.co.uk/preferred-homes-ramps-up-extra-care-pipeline-with-four-new-schemes/) - Affordable extra care housing provider Preferred Homes is scaling up its development pipeline across the south of England, advancing four schemes as it targets rapid national expansion.The developer and operator has made progress across sites in Crawley, Exeter, Bicester and Camborne, combining new acquisitions with planning submissions and consents, as it seeks to grow its
- [Everyone deserves to feel comfortable and safe in their own home](https://preferredhomes.co.uk/everyone-deserves-to-feel-comfortable-and-safe-in-their-own-home-but-there-is-a-severe-undersupply-of-appropriate-housing-for-older-people-with-care-needs-in-the-uk/) - Everyone deserves to feel comfortable and safe in their own home. But there is a severe undersupply of appropriate housing for older people with care needs in the UK.The government’s Supported Housing Review 2023 revealed an undersupply of between 88,600 and 297,000 units of supported housing for older people, projected to grow to between 261,700 and 540,700
- [First look at new affordable homes coming to Hucknall](https://preferredhomes.co.uk/first-look-at-new-affordable-homes-coming-to-hucknall-2/) - Preferred Homes is bringing affordable homes to Hucknall with Gilbert House, a new scheme comprising 73 apartments aimed at over 55s with care needs.Ahead of the launch, the developer and operator invited members of the Hucknall community to a show apartment preview on Wednesday 28 January. Joined by its partners, Pinnacle and Radis Community Care,
- [Mayor backs affordable extra care homes so older people can live independently for longer](https://preferredhomes.co.uk/mayor-backs-affordable-extra-care-homes-so-older-people-can-live-independently-for-longer/) - Mayor Richard Parker has announced a £773,000 investment to help dozens of older people who are struggling to live independently because they cannot afford a home that meets their care needs.The money is being used to help build 63 extra care homes on brownfield land in Shrewsbury which will be made available to the over
- [Gilbert House, an extra care scheme, reaches major milestone](https://preferredhomes.co.uk/gilbert-house-an-extra-care-scheme-reaches-major-milestone/) - A new £15.9 million extra care apartment scheme which is transforming the site of a former police station in Hucknall has reached its highest point.Midland-based Deeley Construction is building the scheme on behalf of affordable extra care housing provider Preferred Homes – with the development partners joining together to celebrate the major construction milestone.Construction work
- [Stephen Sorrell in Inside Housing Living – Fastest-growing for-profits in 2025](https://preferredhomes.co.uk/stephen-sorrell-in-inside-housing-living-fastest-growing-for-profits-in-2025/) - Inside Housing Living has named Preferred Homes as one of the top ten fastest-growing for-profit providers.Preferred Homes, backed by US teachers’ pension fund TIAA (Teachers Insurance Annuity Association), specialises in extra care housing for rent. It grew from a standing start last year, completing all its 135 currently operational homes during 2024 – 2025.Stephen Sorrell,
- [Hucknall community celebrates International Day of Older People](https://preferredhomes.co.uk/hucknall-community-celebrates-international-day-of-older-people/) - With stalls showcasing local organisations and initiatives, pop-up performances from the community and refreshments, Preferred Homes – in partnership with Age UK Nottingham and Nottinghamshire, Radis Community Care and the John Godber Centre – recently put on an event in celebration of International Day of Older People in Hucknall, Nottingham.Over 80 people gathered at the
- [Telford community celebrates new affordable homes for over 55s at Stirchley House](https://preferredhomes.co.uk/telford-community-celebrates-new-affordable-homes-for-over-55s-at-stirchley-house/) - Members of the Telford community came together on Friday (12 September) to celebrate the opening of Stirchley House, a new £17m affordable extra care housing development on the site of the former Stirchley Leisure Centre.Delivered by Preferred Homes, the modern new building features 72 new affordable apartments for people over 55 who have care needs,
- [Zoe Robertson, former assistant director for commissioning joins Preferred Homes as non-executive director](https://preferredhomes.co.uk/zoe-robertson-former-assistant-director-for-commissioning-joins-preferred-homes-as-non-executive-director/) - Leading affordable Extra Care Housing developer, Preferred Homes, has appointed Manchester City Council’s former Assistant Director for Commissioning to its board as a Non-Executive Director (NED).Zoe Robertson has 35 years’ experience in housing and adult social care, having dedicated her career to helping deliver specialist accommodation. Among her achievements at the council, Zoe’s work in
- [Findlay MacAlpine in Inside Housing Living – The US teachers’ pension fund building thousands of retirement homes – for Brits](https://preferredhomes.co.uk/findlay-macalpine-in-inside-housing-living-the-us-teachers-pension-fund-building-thousands-of-retirement-homes-for-brits/) - Preferred Homes’ chief executive Findlay MacAlpine sat down with Inside Housing Living editor James Riding to talk about the business’ growth ambitions, its partnerships with local authorities and to reflect on the policy and funding landscape that for-profit providers are operating in.Preferred Homes stands out from the crowd of for-profit registered providers bringing private capital
- [Appello digital warden the preferred choice for Preferred Homes](https://preferredhomes.co.uk/appello-digital-warden-the-preferred-choice-for-preferred-homes/) - Preferred Homes, has selected Appello to provide digital warden call services at its new Extra Care Housing facilities across England. Its end-to-end digital telecare system, Smart Living Solutions, has been installed at Preferred Homes’ Leeds and Telford schemes. It will also be installed at the Nottingham scheme, which is currently under construction, as well as pipeline schemes in Shrewsbury and Crawley. Preferred Homes delivers, owns and manages a portfolio of sustainable and affordable extra care housing, creating thoughtfully designed ‘Homes for Life’ for people over 55 with minor to intermediate care needs. As a
- [Preferred Homes reacts to the Chancellor’s Spending Review](https://preferredhomes.co.uk/preferred-homes-reacts-to-the-chancellors-spending-review/) - The Chancellor’s Spending Review announcement saw further clarity provided on the Social and Affordable Homes Programme, with £39 billion of investment confirmed over ten years.Stephen Sorrell, Social Partnership Director, reflected on the announcement in Place North and Caring Times. Stephen Sorrell MBE, social partnership director at Preferred Homes:“The sector has been standing by for clarity about
- [Work completes on Stirchley House, extra care scheme in Telford](https://preferredhomes.co.uk/work-completes-on-stirchley-house-extra-care-scheme-in-telford/) - A £17 million Extra Care Housing scheme in Telford is preparing to welcome its first residents with construction works now completed. Stirchley House is the first development delivered by Midlands-based Deeley Construction in partnership with Preferred Homes Ltd. The 72-apartment scheme on Grange Avenue in Stirchley has seen the transformation of the site of the former Stirchley Leisure Centre site into new homes which
- [Findlay MacAlpine in Inside Housing - The new wave of delivery by for-profits](https://preferredhomes.co.uk/findlay-macalpine-in-inside-housing-the-new-wave-of-delivery-by-for-profits/) - For-profit housing providers have entered the affordable housing space in a big way. James Riding and Jenny Messenger from Inside Housing sat down with some of the market’s biggest players – including Preferred Homes’ Findlay MacAlpine – to understand who is backing them and what strategies they are taking.Quietly and steadily, the number of homes owned by for-profit
- [PHL’s appointment as Investment Partner to Homes England](https://preferredhomes.co.uk/phls-appointment/) - Preferred Homes (PHL) is pleased to announce its appointment by Homes England as an Investment Partner. Investment Partner status enables PHL to receive funding from Homes England under the Affordable Homes Programme (AHP) 2021 to 2026. This appointment confirms PHL meets Homes England’s rigorous standards on experience, capacity, resources and funding to develop affordable social
- [Nuveen enters UK affordable housing sector in partnership with Preferred Homes](https://preferredhomes.co.uk/nuveen/) - Nuveen Real Estate, one of the largest investment managers in the world, has announced its intention to enter the UK Affordable Housing sector on behalf of the TIAA General Account in a joint venture with Preferred Homes Limited (“PHL”), a for-profit Registered Provider of Affordable Housing, supported by Ashbourne Capital Partners (“ACP”), the UK based
- [Extra care scheme on Hunslett Hall Road in Beeston, Leeds](https://preferredhomes.co.uk/leeds-site/) - Preferred Homes, a Registered Provider and Homes England Investment Partner is pleased to announce that work has commenced on its 63 apartments affordable rent extra care scheme on Hunslett Hall Road in Beeston, Leeds. This development will comprise 51 0ne bedroom apartments and 12 two bedroom apartments and is designed as a retirement solution for
- [PHL issues report on Social & Economic Impact of Extra Care Housing](https://preferredhomes.co.uk/phl-issues-report-on-social-economic-impact-of-extra-care-housing/) - The debate around the delivery of care services and suitable accommodation for elderly and vulnerable residents across England is extremely prescient. The current “Cost of Living Crisis”, Covid 19, the War in Ukraine and long term under investment in social housing and care services, combined with an ageing and longer living population, continue to put
- [Work starts on supported later living development at former leisure centre site](https://preferredhomes.co.uk/work-starts-on-supported-later-living-development-at-former-leisure-centre-site/) - Construction work on an exciting new supported living development has started at the former Stirchley Leisure Centre site. Social housing provider Preferred Homes Ltd completed the land purchase in March 2023 and has now been given the green light to begin creating a 72 bed extra care facility. The state-of-the-art development at the 1.1 acre
- [Preferred Homes Director receives MBE in Kings New Years Honours List 2024](https://preferredhomes.co.uk/preferred-homes-director-receives-mbe-in-kings-new-years-honours-list-2024/) - We are incredibly excited to announce that Stephen Sorrell, our Social Partnership Director, has been awarded an MBE in the King’s New Year Honours list for services to Arts and Culture in Greater Manchester. Congratulations from all of us here at Preferred Homes Limited on this outstanding achievement.
- [PHL team site visit to Leeds - 6 months to go until opening](https://preferredhomes.co.uk/phl-team-site-visit-to-leeds-6-months-to-go-until-opening/) - April 22, 2024 Preferred Homes (PHL), a registered provider of social housing, is delighted to announce that progress on its new £15 million housing scheme on Hunslet Hall Road, Beeston is on track for opening in October 2024. Hunslet Moor House will comprise of 51 one-bedroom apartments and 12 two-bedroom apartments and is designed as
- [Drone video of progress on our Hunslet Moor House Scheme](https://preferredhomes.co.uk/drone-video-of-progress-on-our-hunslet-moor-house-scheme/) - April 22, 2024 Our Contractor on our Leeds project – Triton – have made an exciting drone video of progress on our Hunslet Moor House Scheme – now only 6 months from opening!
- [For-profit secures £100m joint  venture backing from major US  investor for extra-care housing](https://preferredhomes.co.uk/for-profit-secures-100m-joint-venture-backing-from-major-us-investor-for-extra-care-housing/) - July 17, 2024 A for-profit registered provider is scaling up its provision of extra-care affordable housing after securing more than £100m from one of the world’s largest investment managers. An aerial view of Hunslet Moor House in Leeds, one of Preferred Homes’ affordable extra-care housing schemes (picture: Preferred Homes) Preferred Homes has received the joint
- [Preferred Homes plans massive portfolio expansion](https://preferredhomes.co.uk/preferred-homes-plans-massive-portfolio-expansion/) - August 13, 2024 Later living developer Preferred Homes has set out plans to grow its portfolio five-fold over the next seven years. The developer has already secured £100m backing from Nuveen to develop its first eight extra care housing developments in Leeds, Telford, Nottingham, Bicester and Shrewsbury, with two further schemes to come in the
- [72-home extra care scheme in Telford is 'on track' for opening next year](https://preferredhomes.co.uk/72-home-extra-care-scheme-in-telford-is-on-track-for-opening-next-year/) - August 29, 2024 Plans for a £17 million extra care housing scheme in Telford are on track to open early next year, say the developers. Stirchley House will comprise of 66 one-bedroom apartments and six two-bedroom apartments and is designed as a housing option for residents who are over 55 and can live independently but
- [Telford nursery receives new playground thanks to PHL donation](https://preferredhomes.co.uk/telford-nursery-receives-new-playground-thanks-to-phl-donation/) - August 29, 2024 A Telford nursery has opened a new garden and outdoor activity area for children to enjoy after support from a social housing provider. Children at Chipmunks Nursery in Stirchley are already enjoying the new outdoor space which has been supported with a £5,000 donation from Preferred Homes Ltd. Preferred Homes Ltd is
- [Pinnacle to manage over 500 extra care apartments for Nuveen-backed Preferred Homes Limited (PHL)](https://preferredhomes.co.uk/pinnacle-to-manage-over-500-extra-care-apartments-for-nuveen-backed-preferred-homes-limited-phl/) - December 10, 2024 Preferred Homes Limited (PHL), a registered provider backed by Nuveen Real Estate, has appointed Pinnacle Group (Pinnacle) to manage over 500 extra care apartments across an initial eight UK locations.PHL creates 100 per cent affordable extra care housing for rent, providing local authorities with a pipeline of accommodation for older people who have care
- [Our chief executive Findlay MacAlpine  joined the Camargue  podcast to talk about how private investment can help deliver affordable housing](https://preferredhomes.co.uk/our-chief-executive-findlay-macalpine-joined-the-camargue-podcast-to-talk-about-how-private-investment-can-help-deliver-affordable-housing/) - January 21, 2025 As Findlay says, a stable regulatory environment is key to bringing private capital into the market and “you cannot underestimate the relevance and importance of social impact for that capital”.Plus there are reasons to be optimistic as we look to the future: “As current investors deliver best in class product, there’ll be
- [Leeds community to benefit from new affordable extra care housing from Preferred Homes](https://preferredhomes.co.uk/leeds-community-to-benefit-from-new-affordable-extra-care-housing-from-preferred-homes/) - Preferred Homes has completed its first development in Leeds, comprising 63 self-contained apartments at Hunslet Moor House, over 30 of which are already occupied. Built on the site of a derelict 1970s shopping precinct, the modern Extra Care Housing apartments at Hunslet Moor House represent a £16.3m investment into the local economy. Made up of
- [Work underway at £15.9m Hucknall housing development on town's former police station site](https://preferredhomes.co.uk/work-underway-at-15-9m-hucknall-housing-development-on-towns-former-police-station-site/) - Construction work is well underway on a new Extra Care Housing scheme in the heart of Hucknall on the site of a former police station.The £15.9 million town centre scheme is being constructed on behalf of Preferred Homes Ltd by Midland-based Deeley Construction, and will see the creation of 73 apartments for affordable rent.The affordable
- [Preferred Homes reacts to Chancellor’s Spring Statement](https://preferredhomes.co.uk/preferred-homes-reacts-to-chancellors-spring-statement/) - The Chancellor’s Spring Statement came with a welcome announcement for our sector, as funding for the Affordable Homes Programme was extended by a further £2bn to deliver an additional 18,000 new homes as part of the current programme. Our Social Partnerships Director, Stephen Sorrell MBE, was featured in Inside Housing’s coverage of the announcement, commenting on

## Pages

- [Home](https://preferredhomes.co.uk/) - Extra Care Homes Affordable, Extra Care Housing Working with local authorities and Homes England to deliver a new generation of affordable housing for older people with care needs. Year Build Programme 0 Target New Sites 0 Apartments each development 0 + Investment £ 300 m What we do Deliver, own and manage purpose-built homes for
- [Extra Care Apartments for over 55's Hucknall, Nottingham](https://preferredhomes.co.uk/gilbert-house-hucknall-nottingham/) - Watnall Road, Hucknall Now Open73 affordable Extra Care Apartments To Rent Watnall Road, Hucknall Now open for applications.Contact our Housing Manager at Pinnacle via PHL@pinnaclegroup.co.uk or by calling Ellie on 07345 602531 for more information. Gilbert House Extra Care Apartments will comprise of 73 affordable apartments – 66 one bedroom and 7 two bedroom apartments.Apartments are designed as a Opening Spring 2026 - Extra Care Apartments for over 55's- 1 & 2 bed available to rent
- [Stirchley Site](https://preferredhomes.co.uk/stirchley-site/) - Stirchley House Now Open72 affordable Extra Care Apartments To Rent Grange Avenue, Stirchley Apartments AvailableContact Natalie, our Housing Manager at Pinnacle via PHL@pinnaclegroup.co.uk or by calling 0333 241 4565 for more information. Stirchley House Extra Care Apartments which comprises of 72 affordable apartments – 66 one bedroom and 6 two bedroom apartments – are now open to referrals
- [Extra care scheme on Hunslet Hall Road in Beeston, Leeds](https://preferredhomes.co.uk/leeds-site/) - 63 affordable Extra Care Apartments to rent Hunslet Hall Road, Beeston, Leeds Open for applications.Contact Victoria, our Housing Manager at Pinnacle via PHL@pinnaclegroup.co.uk or by calling on 0333 241 4653 for more information. Hunslet Moor House is now open and offers 63 homes for affordable rent. Located on Hunslet Hall Road in Beeston, Leeds, it features 51 one-bedroom
- [Enquiry Form](https://preferredhomes.co.uk/enquiry-form/) - Enquiry Form First Name Last Name First Line Of Address Town or City Post Code Email Telephone Number I am interested in Hunslet Moor House, Beeston, Leeds Stirchley House, Grange Avenue, Telford Gilbert House, Hucknall, Nottingham Woolford Place, Shrewsbury, Shropshire All Are you or the person enquiring about a property over the age of 55?
- [Our Developments](https://preferredhomes.co.uk/our-developments/) - Our Developments Our Developments Hunslet Moor House in Beeston, LeedsHunslet Moor House opened in Autum 2024, and offers 63 homes for affordable rent. Located on Hunslet Hall Road in Beeston, Leeds, it features 51 one-bedroom apartments and 12 two-bedroom apartments, as well as generous community space and a community café. Learn More Stirchley House in
- [Woolford Place - Extra Care Apartments to rent- Shrewsbury, Shropshire](https://preferredhomes.co.uk/woolford-place-shrewsbury/) - Woolford Place Opening Winter 2027 64 affordable Extra Care Apartments to rentMaxfield Drive, Shrewsbury Woolford Place Extra Care Apartments which comprises of 64 apartments – 55 one bedroom and 8 two bedroom apartments – (plus a guest suite) are now open to referrals. Apartments are designed as a retirement solution for residents who can live independently
- [Contact Us](https://preferredhomes.co.uk/contact-us/) - Contact Us 2nd Floor, 7 - 8 Market Place, London, W1W 8AG info@preferredhomes.co.uk Full Name Email Phone Subject Tell Us More Send
- [Thank you](https://preferredhomes.co.uk/thank-you/) - Contact Us Thank you for contacting us! We have received your message and a member of our team get back to you. 2nd Floor, 7 - 8 Market Place, London, W1W 8AG info@preferredhomes.co.uk
- [Complaints & Compliments](https://preferredhomes.co.uk/complaints/) - Complaints & Compliments Make a ComplaintWe value complaints and use information to help us improve our service. If something goes wrong or you are unhappy with our service, please tell us.Our aim is to ensure we handle your complaint in a prompt, polite and fair way, by working with you to find a resolution as
- [Our People](https://preferredhomes.co.uk/our-people/) - Our People Our multi-disciplinary executive team has more than 30 years hands-on experience in the sourcing, delivery and management of real estate development and investment, including regeneration and housing. The team brings together proven resource in property development and management, legal and accountancy, banking and finance, risk, governance, and local authority understanding. Chief Executive Officer
- [News](https://preferredhomes.co.uk/news/) - News & Views Preferred Homes’ third scheme Gilbert House completed in Hucknall 9 July 2026 No Comments A new development of 73 affordable apartments has been completed in Hucknall and is set to welcome its first residents Read More » Preferred Homes ramps up extra care pipeline with four new schemes 28 April 2026 No
- [Polices](https://preferredhomes.co.uk/polices/) - Policies & Procedures Complaints Handling Policy Domestic Abuse Policy Fire Safety Policy Electrical Safety Policy Gas Safety Policy Hoarding Policy Neighbourhood Management Onboarding Policy Pet Policy Safeguarding Policy
- [Our Purpose](https://preferredhomes.co.uk/our-purpose/) - Our Purpose Preferred Homes develops, owns and manages affordable Extra Care Housing. As a registered provider of social housing, we build rented homes for older people who can’t access suitable housing from the private market (affordable rented homes are no more than 80% of local market rent and service charge).Our ambition is to increase the
- [Our Product](https://preferredhomes.co.uk/our-product/) - Our Product PHL developments provide purpose-built, self-contained homes for older people with care needs. This is known as Extra Care Housing. We create “homes for life”, where residents are supported to live independently and within a community which aids their overall health and wellbeing through access to 24/7 care, support services and communal facilities and
- [Pipeline and partnerships](https://preferredhomes.co.uk/pipeline-and-partnerships/) - Pipeline & Partnerships Eight Preferred Homes developments are currently planned across the country, with grants from Homes England through the Affordable Homes Programme and funding from our joint venture partner Nuveen / TIAA. We have also partnered with leading housing services provider Pinnacle Group to manage our developments.Our schemes provide the real estate solution for
- [Land Requirements](https://preferredhomes.co.uk/land-requirements/) - Preferred homes is developing “HOMES FOR LIFE” at affordable rent for older people.Our team is committed to identifying and securing land for successful Extra Care Housing. Land Requirements
- [Leeds Site](https://preferredhomes.co.uk/hunslet-hall-road-leeds/) - Extra care scheme on Hunslet Hall Road in Beeston, Leeds Preferred Homes, a Registered Provider and Homes England Investment Partner is pleased to announce that work has commenced on its 63 apartments affordable rent extra care scheme on Hunslet Hall Road in Beeston, Leeds. This development will comprise 51 0ne bedroom apartments and 12 two
- [What We Do](https://preferredhomes.co.uk/what-we-do/) - extra Care Homes What we do Create Homes For Life For Older Residents Putting HAPPI principles and Housing LIN guidance at the heart of our schemes Creating Our model creates Extra Care retirement housing using private capital, bank debt and Homes England grants Deploying Total expenditure to deliver £500 million programme Delivering Delivering homes across
- [Privacy Policy](https://preferredhomes.co.uk/privacy-policy/) - Who we are Our website address is: https://preferredhomes.co.uk. What personal data we collect and why we collect it Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from

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- [Uncategorized](https://preferredhomes.co.uk/category/uncategorized/)
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